How 5G will transform the things the UK loves most

Leading futurist Andrew Grill recently made predictions on how 5G SA will transform the things the UK loves most in the next five-to-seven years – from retail and sports to gaming and entertainment.

  1. A boost to the beautiful game

There will be no room for error as 5G SA-powered chips in match balls, players’ boots and on pitches, coupled with multiple angle live feeds from agile robotic cameras which fans can access from their smart phones, will make VAR redundant.

With access to real-time highly-accurate data, both the referee and fans will know whether a pass was off-side or if a poor tackle deserves a free kick – bringing sports fans closer to the action than ever before!

2. Talking trainers and connected clothing


5G will enable people to co-create their own personal AI-powered style guides helping them express themselves in new ways.

Through embedded chips or chiplets, smaller than a 1p coin, connected garments like trainers will ‘talk’ to other each other as wearers pass in the street. They’ll hold data on your individual style – your preferences, budget and lifestyle – and collect insights on what new ‘looks’ similar shoppers are trying out. These insights will power a personal AI style guide. By using the predictive power of platforms like ChatGPT, it’ll suggest new looks, brands or designers for you to experiment with and products to try out.

3. Ultra-personalised and sustainable cosmetics, made on demand

You’ll be able to scan your own skin, or a colour you want to match, on-the-go using smartphone apps and then create a bespoke beauty product, such as a lipstick, using a combination of 5G, 3D printing and AI technologies. This will create less wastage, as people only produce the shade and amount they need by sending a digital request to a pop-up 3D printing concession in a department store, which can then print the product in as little as three minutes.

Adoption of these technologies will support the rise of sustainable consumption, as brands and consumers only order and manufacture exactly what shoppers need, in made-to-measure sizes and recyclable packaging.

4. Viewers will become producers as watching our favourite shows evolves into an immersive experience

Take a show like ITV’s Love Island, for example, which attracts millions of British viewers every year. In the future, during the programme, viewers could select which pair of contestants they want to ‘couple up’ using their smartphone or smart TV. Producers will then, thanks to a 5G SA network, be able to use real-life footage of the contestants alongside AI-generated content to generate endless different, personalised outcomes based on the choices of the viewer – blending the real-life elements of the show with AI-generated life-like scenarios.

Andrew Grill, the Actionable Futurist, said: “5G Standalone is not a technology of the future. It is here now, and green shoots of game-changing innovation are emerging. What I’m most excited about is how these innovations will change the pastimes and hobbies we cherish most in the UK. They will have an impact on people up and down the country when a nationwide 5G SA network is introduced.”

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